About Sandra Muir, Owner of PMC

I've worked at the forefront of tech for most of my career.

In 2000, I was part of a team of web journalists that launched the first-ever news website for CTV News, ctvnews.ca. Web journalism was just emerging, as was online video streaming.

In 2011, I became the inaugural social media manager for Wilfrid Laurier University, overseeing the institution's main accounts for close to 9 years.

In 2019, I launched my own social media marketing business, with the aim of using my extensive knowledge to help businesses and non-profit organizations create strategic social media success.

ABOUT PLATYPUS MARKETING AND COMMUNICATIONS

It's easy to get overwhelmed by social media. I empower organizations and social media managers to use social media strategically, efficiently, and with their goals in mind. You shouldn't feel like you work for the platforms; The platforms should work for you.

Having worked in social media since 2011, my goal is to use my knowledge to help others go beyond the latest updates, trends, and tips to understand what works best for them, based on their own goals, resources, content, and audience.

Organizations I work with:

- Non-profits

- Post-secondary institutions

- For-profit businesses

Who I work with:

- Executive directors and CEOs

- Marketing teams

- Social media managers

My services:

- Social media strategy

- Ongoing social media management

- Training for new social media managers and marketing teams (customized training available)

- Crisis communications

How we might work together.

It all starts by having a chat about your social media challenges and needs. If you decide you would like my support, we would discuss whether you need a social media strategy and/or ongoing social media management. We can also discuss training for team members, and crisis communications support if that's a gap you feel you need help with.

LET’S CONNECT: If you’re interested in learning more about how I can help support your social media efforts, email sandra@platypusmarketing.ca.