About PMC

Sandra Muir, the founder and owner of PMC, has two decades of experience as a journalist, marketer and social media manager. She brings a variety of skills to the table, including social media strategy, content creation, reputation management and analytics. 

Starting her career as a web journalist for CTV News in 2000, Sandra was part of the team that launched the CTV.ca news website. In 2006, she moved into marketing and communications, and then transitioned to managing social media for a large post-secondary institution in 2010. 

From 2010 to 2019, as a social media and digital marketing manager, she not only helped to grow audiences and engagement across a wide variety of new and emerging platforms, but also managed crises of all sizes, including a major PR issue that lasted 1.5 years.

All of these experiences combined to help her best understand how to provide a high level of strategic and content support to businesses and organizations across Canada. Launched in 2019, PMC's goal is to take the stress out of social media and content marketing.  

One of her favourite sayings: "You don't work for social media. The platforms should be working for you."