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The Stress-Free Path to Social Media

"I know we should be using social media. I just don’t know what we should be doing.”


If this sounds familiar, don’t worry — you are not alone. Social media is still relatively new to many organizations, and the platforms are always changing.  


With more than a decade of experience managing social media communities, we can support your businesses and organization with everything from account management to analysis, and much more, including:  

  • Social Media Strategy
  • Platform Strategy
  • Content Creation


How It Works

  1. We will meet virtually or in person to discuss the goals of your business or organization, as well as your successes, your challenges, your audience, and what you hope social media can help you achieve.
  2. If you decide to move forward with a social media strategy, we will lead a 1.5 hour strategy session with you and your team to further dig into your goals and objectives. Following this, we will schedule a presentation for the full strategy. You will also receive the many additional elements outlined in our packages below, including content calendars, metrics dashboards and hashtag strategies.
  3.  If we decide to partner on an ongoing basis, we can provide content creation support for a wide variety of platforms, including Twitter, Instagram, LinkedIn, Facebook, and TikTok. 


Platy-Tip

When setting up a social media strategy, consider:


  • Your goals and objectives
  • Your target audience(s)
  • Your resources
  • Your strategies and tactics

Packages

Setting the Foundation for Social Media Success

Without a strategy, it can often feel like you're just throwing content into a dark abyss with no results to show for it. That's why we believe it's so important to start with this package, which will provide you with everything your business or organization needs to succeed on social. It includes:

  • Social Media Strategy
  • Platform Strategy
  • Customized Editorial Calendar
  • Metrics Dashboard
  • Graphic Recommendations
  • Editorial Process
  • Hashtag Strategy
  • Follower/Influencer Analysis
  • Recommendations on Groups
  • Password and Account Coordination

Ongoing Social Media Support

Success on social media has a lot to do with consistency, and setting up processes that support your goals as a business or organization. We can help take the stress out of  social media management with the following services:

  • Social Media Content Creation (including text, graphics and social media videos)
  • Managing the Content Calendar
  • Issues Management and Monitoring
  • Responding to Comments + Engagement
  • Monthly Metrics Reports
  • Ads as Needed

Testimonial

"Having Sandra’s expertise and guidance has completely changed our approach. She has helped us understand the best use of various channels, and encouraged and guided us in developing a more effective social media strategy that is already showing great results in engaging through social media."


Sheli O'Connor, Hospice Waterloo Region

Online Presence Audit

If your social media and/or website marketing is stressing you out, get some peace of mind through our online presence audit. 


We'll review your social media channels and your website (including Google analytics and Google My Business) for branding, engagement, & optimization, and help you understand where you are seeing successes, and where you can achieve even more.


Cost: $299 + HST

Contact Us!

Additional Resources

Why you need a social media platform strategy

How to create a strong social media customer service strategy

Ready to implement your strategy? Here is a pre-launch checklist

SocialMediaAudit_Template (xlsx)Download
2023 Editorial Calendar - By Week (pdf)Download
Let's Connect
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PLATYPUS MARKETING AND COMMUNICATIONS

sandra@platypusmarketing.ca

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Photos by Freckles Pictures

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