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Content and Storytelling

If you don't find it interesting, no one else will.


As a former journalist and long-time writer, I often remind myself of this when creating an article, video or social media post. And one of the best ways to do this is by using storytelling techniques, including: 

  • Focusing on people, not the product
  • Grabbing the reader's attention right away
  • Using emotion to keep people reading


Here are some additional questions to consider: What matters to your current and potential clients? What are their pain points? How does your product remove those issues? How will your client's life improve by removing those pain points?


By answering these questions in your content, you create a conversation with your current and potential clients. This ensures that they not only keep reading, but that they also become more interested in what you offer. 

Platy-Tip

It takes a lot of work to create content. Here are some examples of how to repurpose your content: 


  • When you create a video, use the transcript to create a blog post
  • Alternatively, you can also turn blog posts into videos 
  • Use quotes in articles to create shareable social media graphics

How We Can Help

Written Content

Video and Photos

Video and Photos

Articles, blog posts, press releases, social media content — these are just a few examples of the types of written content I can help with.

Video and Photos

Video and Photos

Video and Photos

Whether you need a short clip and/or photos for your social media accounts, or  professional headshots and videos, I can help.

Newsletters

Video and Photos

Newsletters

Email newsletters are one of the most effective ways to reach your current and potential clients. I can provide design, content and distribution support.

Let's Get Started!

Social Media Resources

Why you need a social media platform strategy

How to create a strong social media customer service strategy

Ready to implement your strategy? Here is a pre-launch checklist

SocialMediaAudit_Template (xlsx)Download

What Can We Help With Today?

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Platypus Marketing and Communications

226.868.7529

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