Content and Storytelling

If you don't find it interesting, no one else will.

As a former journalist and long-time writer, I often remind myself of this when creating an article, video or social media post. And one of the best ways to do this is by using storytelling techniques, including: 

• Focusing on people, not the product
• Grabbing the reader's attention right away
• Using emotion to keep people reading

Here are some additional questions to consider: What matters to your current and potential clients? What are their pain points? How does your product remove those issues? How will your client's life improve by removing those pain points?

By answering these questions in your content, you create a conversation with your current and potential clients. This ensures that they not only keep reading, but that they also become more interested in what you offer.