If you don't find it interesting, no one else will.
As a former journalist and long-time writer, I often remind myself of this when creating an article, video or social media post. And one of the best ways to do this is by using storytelling techniques, including:
Here are some additional questions to consider: What matters to your current and potential clients? What are their pain points? How does your product remove those issues? How will your client's life improve by removing those pain points?
By answering these questions in your content, you create a conversation with your current and potential clients. This ensures that they not only keep reading, but that they also become more interested in what you offer.
It takes a lot of work to create content. Here are some examples of how to repurpose your content:
Articles, blog posts, press releases, social media content — these are just a few examples of the types of written content I can help with.
Whether you need a short clip and/or photos for your social media accounts, or professional headshots and videos, I can help.
Email newsletters are one of the most effective ways to reach your current and potential clients. I can provide design, content and distribution support.