Training and Workshops
As a trained instructor and workshop facilitator, we know your team doesn't want to just watch someone read PowerPoint slides. Instead, you can expect engaging and results-based sessions that encourage learning and action.
Whether you are a small business owner, a not-for-profit organization or you lead a large corporate team, we offer half-day and full-day training sessions, as well as customized training to suit the needs and goals of you and your team. Please email sandra@platypusmarketing.ca to learn more.
Training Sessions
- Social Media Strategy
- Crisis Communications
- *NEW Social Media Coaching
*Custom workshops are available
Social Media Strategy Session
Learn how to create your own social media strategy.
Here is a brief outline of this 2-hour session:
- How a Strategy = Social Media Success: Anyone can just start posting on social media. But without a strategy, you might end up posting just to post. So, unless you work for Instagram, you need to create a strategy to be more efficient, strategic, and successful.
- How to Conduct a Social Media Audit: Before you create a path forward, you need to understand where you are today.
- The Key Steps: We will walk through each step of a social media strategy AND attendees will also receive a template document that they can use to create their own strategy.
- The Three Main Reasons Strategies Fail: These may surprise you!
- Time for Q&A
Pricing: $1,250 + HST (unlimited number of attendees)
Crisis Communications Session
Learn how to prepare (and avert) a crisis.
Here is a brief outline of this 2-hour session:
- What Can Happen In a Crisis: There is a flow to a crisis, from acute to chronic — and certain things will happen at certain times. It's important to understand what could happen in order to prepare.
- The Types of Crises: From a simple complaint to a full-blown PR crisis, it's important to understand what you could face online, and how to respond.
- Creating a Crisis Communications Plan: We'll talk through the key steps in creating a plan and preparing for the worst. This will include social media response templates, guidelines, and recommendations.
- Time for Q&A
Pricing: $1,250 + HST (unlimited number of attendees)
*NEW Social Media Coaching
Set your social media manager up for success.
Here is a brief outline of this 3-hour session:
- The Essentials: Key Processes and Procedures
- The Platforms and Tools
- Social Media Strategy 101
- Reputation Management and Crisis Communications
- Data Analysis 101
- Resources and Ongoing Support
Included documents: Audit template, social media strategy template, editorial meeting template, event planning template, crisis communications template wording.
Pricing: $500 + HST (unlimited number of attendees)
Meet the Instructor: Sandra Muir
Sandra Muir is passionate about sharing her knowledge of social media, strategy and marketing with others, and has led workshops for sales teams to senior citizens, and everyone in between (including Grade 2 students!).
She has taught courses on social media strategy, marketing, entrepreneurship, and social selling at Conestoga College and Wilfrid Laurier University.
Sandra is also an avid learner. She has an MBA from Wilfrid Laurier University, a Bachelor of Journalism from Ryerson University, and a Bachelor of Arts in Psychology from Western University.
